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Farmer's Advocate
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The farmer's advocate in the complex arena of grain marketing.

 

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The goal of grain marketing is to build equity through wise business decisions. Speculation is not part of a successful grain marketing plan.

- Rex Zenger

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Weekly market advisory excerpt:

Studying past sales with the objective of learning is wise . . . stewing about what could have been is not. Stewing is a waste of mental energy that steals opportunities. A sale based on an informed decision that considered the seasonal history, profit margin, cash flow need, cost of storage, and unpredictability of the market is a good sale. Greed says to stew when prices rise later . . . wisdom says to devote mental resources to other endeavors—to something that promises a good return.

   -Rex Zenger,
   The Farmer's Advocate